I challenge creative boundaries while remaining true to each client’s vision, ensuring every project reflects and strengthens their brand identity.
Sustainability is an integral part of my design approach. Wherever possible, I develop innovative creative solutions using environmentally responsible materials and production methods.
I bring commitment, enthusiasm, creativity, exceptional organisational and project management skills, and over two decades of high-level graphic design experience to every project and team.
My career began at Fairfax, where I progressed through the editorial design department from designing comic pages to leading the redesign of The Sun-Herald. I went on to establish Fairfax’s advertorial department before joining Murdoch Magazines in Melbourne, where I art directed and managed the Creative Services team. During this time, I designed for leading publications including Marie Claire, Men’s Health, and Better Homes and Gardens, delivering integrated advertorial campaigns for premium brands such as Moët & Chandon, Mazda, and L’Oréal. My involvement spanned the entire creative process—from interpreting briefs and developing concepts through to art directing photo shoots and delivering finished artwork.
After holding senior creative roles across Perth, Sydney, and Melbourne within agencies, publishing houses, and newspapers, I established my own successful freelance graphic design studio.
Over the years, I have partnered with a diverse range of organisations, including Destination Southern Tasmania, Tahune Adventures, Cashew Creamery, Newsquest Media, Events Tasmania, Mount Carmel College, Hadley’s Orient Hotel, Dogs’ Homes of Tasmania, Anglicare Tasmania, FINSIA, ERA, NRMA, and RACT Destinations.
Much of my work has come through referrals from long-term clients and industry contacts—a testament to the trusted relationships I build, the strategic thinking I bring, and the consistently high standard of work I deliver.
Please email hello@caitlinmoffatt.com.au for more information.
Bachelor of Design
College of Fine Arts, University of New South Wales, 1991
Certificate in Animation and Title Design
Australian Film and Television School, Sydney, 1994
